As a creative strategist, I developed a vertical content proposal for BYREDO using AI-generated video built from the brand’s own assets.

The project is built around the idea of translating each fragrance into a visual narrative. Each piece starts from a concept and evolves through motion and sound, shaping a sequence that reflects the identity and feeling of the scent in a more interpretative way.

From concept to final output, I developed the storytelling, visuals and sound, using AI as a tool to explore new ways of expressing the brand’s universe while staying true to its identity.